SELL IT
MARKETING & PROMOTION SKILLS TO HELP SELL YOUR PRODUCT
Let everyone know what your library does best. Be thoughtful and proactive. Engage with your organisation, Councillors, key stakeholders and your community.
MARKETING PLAN
Take a strategic approach - know your organisation, know your audience and know your competition. These resources will help you create an effective marketing plan:
PROMOTIONAL TECHNIQUES
Connect with your customers – make sure your events, programs and services are noticed. Create networks and think creatively. Learn proven successful methods of promotion from libraries and other businesses:
SOCIAL MEDIA
Social Media is a valuable promotional tool for engaging online customers. Customise your message to suit different social media platforms and integrate it with your offline promotions:
WORD OF MOUTH MARKETING
Getting people to talk about and recommend your library is one of the most effective forms of promotion. Find out how to build community conversations:
PHOTOGRAPHY
Images are engaging and can help get your message across on paper or online. Learn proven techniques for taking good photographs
LEARN FROM RETAIL MARKETING
Libraries should display their resources attractively and make their spaces inviting. Take inspiration from how this is done effectively in the retail world:
How to Write a Marketing Plan - Amelia Kassel
A Brief Summary of Marketing and How It Works (PDF) - Chartered Institute of Marketing
Marketing and Outreach approaches - WebJunction
Quick and Dirty Library promotions that really work (article) - Eric Jennings and Kathryn Tvaruzka, Journal of Library Innovation
Library marketing toolkit (blog) – Ned Potter
The M Word: Marketing libraries (blog) – Kathy Dempsey
5 Advanced Social Media Marketing Strategies For Small Businesses – Samir Balwani, Mashable
Articles and Links about social media for libraries – Pinterest community
Representing Your Library Brand Online – Mylee Joseph, State Library NSW
How Libraries Can Get More Word Of Mouth Buzz – Peggy Barber, American Libraries Magazine
The Power of Word Of Mouth Marketing (video) – Peggy Barber, Nebraska Library Commission
40 tips to take better photos - Lisa Clarke, Australian Broadcasting Corporation
How to take better photographs – photography community, WikiHow
Getting People in the Door: Tips From the Retail World (blog) – Nina Simon
Retail Interior Layout for Libraries – Christie Koontz, Information Today
Innovation in Library Design - Kevin Hennah